Here is shocking news released based on a Holiday Spending Survey from Accenture.
Customer are looking for DEEP DISCOUNTS - WOW!
Again - not about Brand, Features, Quality, and so on - but it is PRICE!
The reports says 83% intend to spend the same or less this holiday season. Discounts will be a big motivator to spend. 87% reported they would not buy with at least a 20% discount on the item. 25% of the people reported it would take at least a 50% discount to get them to buy.
With retailers being very conservative with their discounting and managing inventory instead, this could be a very slow season. Consumer continue to save, and stores continue to hold back discounting.
Even though consumer are stating the must have large discounts to buy, the number of people stating they will NOT shop on black Friday has gone up 5% over last year.
For those shopping on line - FREE SHIPPING is the big motivator. 43% , 8% more than last year stated they are looking for that specific offer.
Depending on how it turns out, it could be a last-minute season for those strong enough to hold out. If inventory at retail is under control , holding out won't matter.
JZ
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