3DTV sales not jumping out of the TV Screen

A year ago the industry would have jumped up and down and hailed 3DTV as the savior of step up television sales.

Now as with most technology being pushed on customers, price cutting is the latest attempt to achieve sales that simply have not happened based on customer demand.

Lack of movies, content to watch, and pricing that adds up quickly with TV, glasses, 3D blu-ray, have had customers saying "No Thanks".

3DTV is still expected to be one of the hot topics at this years Consumer Electronics Show which is just around the corner in Las Vegas.

Flat Panels in general have seen aggressive price drops from many years. This year has been a year in which shoppers have not seen 30-40% prices drops. Inventory on LED backlit and IPTV as well as 3DTV have been slow movers. All had high expectations from the vendors. Bundle promotions and other activity have not been as affective in moving the goods as everyone has hoped. Now with new models shipping next March, the need to move the inventory is rising.

Discounts have been seen from 16% to as high as 52% off, but the TV is still going to cost you over $1,600. On average 3DTV is in a set with other expensive features and these sets are still $2,500 to $3,000.

This is in comparison to value TVs of the same size at $1000 or less.

Until 3DTV has meaningful content to watch, and the industry figures out how to explain to consumers so there is no confusion, the uptick will be slow on sales. People want it, they are paying for it everyday in the movie theater. This will convert to the home, but a better job needs to be done with explaining it properly.

It is a feature, not a TV type. It is not a way to watch TV 24/7 or intended to be.

We all up sized our TVs to as big a set as we could to bring the movie like experience home. We did not do it originally with the intent to watch everything all the time in a Home Theater type of environment. Even now home audio sales continue to struggle, and people are buying big screens, but not a complete Home Theater.

3DTV needs to be clearly shown for the entertainment value it will provide while watching Movies / Sports / Concerts / Discovery events.

Hopefully the industry doesn't devalue the feature in it's attempt to get back on track with inventory.

Not everyone needs 3DTV, not everyone needed at 65" Projection Television. Those that did want/need it paid for the technology and enjoyed the benefits they provided to them.

Blu-Ray movies should not be in the $1.99 bin, 3D Blu-Ray should not be at Blu-Ray prices, just as 3D movies, IMAX movies cost more than a regular movie experience. Those that see value and appreciate the entertainment experience will pay for it.

Industry should not expect to push the curve and hit the masses overnight and profit from it.

JZ!