Television in home still most watched device regardless of source of content

Some of the latest feedback and reports. Basically regardless of the source that content is being watched on the TVs in your home. With rapid growth of mobile being a fact, the fact also is that they content is being watched in very short intervals. The majority of the time people still would rather watch full length video content on their TV in their home. We will continue to see where this trend goes.

JZ

Whiting: Anytime, Anywhere Video Still Primarily Means Traditional TV At Home

But Nielsen Exec Says Online Video Will Play Increasing Role in Media Choices

John Eggerton -- Multichannel News, 4/23/2012 10:36:56 AM

Nielsen Vice Chairman Susan Whiting plans to tell the Senate Commerce Committee Tuesday, April 24, that while video consumers increasingly are watching video on the best screen available, on more devices and at more locations, 91% of that anytime, anywhere consumption still comes on traditional TV in real time.
And while tablets and smart phones have fueled an explosion in digital access to video, there are still are record number of TV sets in American homes.
Whiting's written testimony, a copy of which was obtained by Multichannel News, is based on Nielsen's latest" State of the Media: Digital Consumer Report."
While 166 million Americans watched video online in October 2011, and more than 117 million accessed the 'net through mobile, she points out that is still mostly in short bursts rather than large blocks of time.
The average monthly total of viewing on mobile devices and computers is a little under nine hours, while the average viewer watches a whopping 146 hours-plus of traditional TV on one of those record number of TV sets.
YouTube and Netflix dominate online video viewing, together accounting for over half 56% of the 4 hours, 31 minutes of average streaming video per month.
She points out that 33.5 million mobile phones now watch video on their phones, up more than a third (35.7%) in only the past year. She concludes that "consumers are saying unequivocally that online video will continue to play an increasingly larger role in their media choices."
Whiting is joining IAC's Barry Diller and other execs to talk about the implications of the migration of video from traditional TV to the Internet.