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Friday, June 15, 2012

Connected Television on the rise - Warning read CAREFULLY

Read this article carefully. I find it interesting how many people are jumping on it and saying LOOK IPTV is great, apps on your TV are great, everything you want to do online you want to do through you TV GREAT...... WRONG. As per many reports out there, most content on TV is not coming through an internet connect TELEVISION. As per the article below, you will see that the numbers are INCLUDING and mostly driven by VIDEO GAME consoles as the source of where the Internet Content, streaming, whatever is coming from. This is not driving success for IPTVs. UGH! Pay attention to what you read.

JZ

TV-Apps-AThe merger of the Internet and TV on traditional TV screens isn't nearly complete -- but it continues to grow quickly through various means.

So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. This is up from 16% a year ago, according to a national consumer study conducted by Frank N. Magid Associates in late March.

The survey says another 30% of consumers are interested in also being connected. Most of these will be male TV viewers -- 58%, and slightly older than those already connected: 25 to 54. The current adopters of this connectivity are male TV viewers -- 56% versus 44%, female. More than half are between ages 18 and 44.

Though older sets can be connected in many ways, primary connection currently comes from gaming consoles -- Nintendo Wii, PlayStation 3 and Xbox 360. After that, connection is made through new smart TVs, followed by Blu-Ray players, and then over-the-top devices coming from Roku, Apple TV, and Google TV.

Connected TV users primarily use their systems for Web browsing, viewing videos through subscription services, such as Netflix, online gaming and visiting Facebook, in addition to other Web services and content.


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