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Tuesday, June 12, 2012

Television - Multitasking increases

More reports showing that you do not necessarily want IPTV. Also this shows WHY 3DTV continues to be a challenge at home. If 60% are multitasking, hard for them to wear 3D glasses and be happy.

Data continues to challenge what is the BEST solution for the majority of people watching Television.

JZ


TV-online multitasking reaches 60% penetration

Michelle Clancy ©RapidTVNews | 12-06-2012
Multiscreen TV users tend to overall consume more content than living-room only watchers, according to a new white paper on viewing habits from the Coalition for Innovative Media Measurement (CIMM) and comScore.
The research finds that TV viewers look to online content to enhance rather than replace traditional viewing. A full 90% of consumers watch TV on a traditional set, 12% use online video, and a remarkable 60% of the media companies' viewers watched TV while engaging with online content (video and otherwise) at the same time.
The trend offers new opportunities for marketers, but also ratchets up the complexity. "While TV remains the leading media channel, once TV-centric media brands now engage with their consumers across a variety of digital touchpoints," said Joan FitzGerald, comScore's vice president of TV and cross-media solutions, in a statement. "While this enhances the quality of brand engagement, it also increases the complexity of media planning and analysis by orders of magnitude."


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1 comment:

  1. UnknownJune 12, 2012 at 4:43 PM

    I am those people. I watch tv, especiallly home and garden and cooking and am on my pc and phone and sometimes even e reader all at the same time. If I am watching a series, I will go online to get past episodes or wiki sites to learn background for more advanced plots while the show is still on. Having ability to pause and rewind are way more important than 3d, which makes my stomach a little queasy anyhow.

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