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Monday, November 8, 2010

LCD TV Inventory Under Control

LG is now the second company to come out and discuss their Inventory Position on TVs.

They don't expect to see any desperate moves in LCD pricing, and will not be slashing prices to move product.



Now you have two major TV vendors indicating Inventory is in control and pricing will not be out of control.

Holding back and waiting on that deal may not work this holiday season. If you see something you want, you may want to consider getting it quick before it is gone.


JZ

Tuesday, November 2, 2010

Sony CFO Speaks

Could the industry be seeing the error of its ways?

Sony's CFO Masaru Kato has indicated that Sony will sell less, vs. building up inventory and dropping price for another year of losses for the company.

I guess Sony has finally decided (at least the CFO) that chasing market share for the sake of chasing it is not a viable business model. 7 years of losses for the TV division have put some new ways of thinking about how to run the business. Building to market share expectations doesn't work. Building on a model and supporting the business and a model weeks of supply against actual sales trend has more logic and tendency to drive business results you can take to the bank.

As one of the leaders I have worked with in the past would always say "Business done for fun is better left undone"

Sony is not a non-profit organization, it cannot support new R&D to bring new products that US or any other market would want if it cannot reinvest profit into R&D. It needs to be able to support its overhead.

Could the days of the spoiled US consumer on Electronics be over? Could we be starting down the path to break the cycle of losing money on new product launches just to hit a unit sales / market share number which has resulted in large loses in the industry? Look at the number of brands that are gone, or are basically non-existent today due to this cycle? It has not only impacted TV Vendors, but look at the number of quality Electronic Retailers that are no longer here today as well.

I applaud the stance the Sony CFO is taking, and I hope he can hold off the Marketing team and Sales team that continue to drive to a unit number for the year for Sony. If they chase this number, Masaru Kato's attempt to go down a new logical path and financially sound path will be derailed.

As much as the consumers feel they are rewarded by plummeting prices on technology, be careful what you wish for. Research and Development of new technology that has improved our lives over the years can not be supported and continued with negative income. Innovation begins to go to a crawl. We have not had a new revolutionary product in some time. We are in an evolution cycle for the majority of Consumer Electronics products.

DVD to Blu-Ray, Flat Screens to Flatter Screens, Iphone 3 to 3G , to 3Gs to Iphone 4. Notebook to Tablet

To develop something completely new, consumer electronics companies need to be able to feed the research and development teams. Not chasing Units / Market Share / and running a factory 100% capacity if there isn't someone willing to buy what is being produced.

Sony CFO has spoken - will other follow - will Sony really hold back and forgo some sales to keep inventory and profits in line? Only the holiday season will tell.

I for one hope that the Sony CFO and company can hold its position, if the industry can change the current destructive path it is on, I see a brighter future for all.

JZ