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Thursday, September 23, 2010

3DTV News - New from RealD

Just when you thought it was safe to go out and purchase a 3DTV, RealD drops some major news today at the 3D Summit.

They will release new technology that does NOT require powered shutter glasses. The TVs will produce an image that can be picked up by polarized passive glasses similar to what you are wearing in the movie theater today.

They call it ZScreen technology, which is an electro-optical system built into the front panel of the TV.

Oakley has already announced offering these glasses this year uncorrected, or with prescription lenses.

What is not clear is which TV manufacturer will have a TV with the RealD technology in it. Vendors that currently are licensed are Toshiba, Sony, Samsung, Panasonic and JVC.

What is won't do is make the technology cheaper. RealD has stated that you are just transferring the cost of the glasses into the TV. So even though the glasses will see a very large price drop no longer needing to be powered and work with IR sensors, the TV will have additional cost of the ZScreen technology in it.

Will need to review more as additional details come out.

JZ

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