Jimi Heselden, the owner of the Segway company, has died after riding one of the two-wheeled machines off a cliff and into a river.
Picture above is the version he was riding on the grounds of his North Yorkshire estate.
A spokesman for West Yorkshire Police said today: "Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.
Bizarre end to a man last year ranked 395th on the Sunday Times Rich List.
JZ
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