So the stories are flying around about AOL and their purchase plans of TechCrunch for $40-$50 Million.
TechCrunch will greatly improve the tech content on AOL.This is important as it is one of the most attractive advertising verticles.
In addition to picking up one of leading tech blogs, they will also get a M&A specialist Heather Harde who is currently TechCrunch's CEO.
Since AOL just lost a premium content executive in Marty Moe, Heather Harde could come in and run AOL's Weblogs business and possible roll-up strategy.
As I was writing this a press release has been sent out making it official.
Founded by Michael Arrington, TechCrunch operates a global network of dedicated properties from Europe to Japan, as well as vertically-oriented websites, including MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase. The TechMeme Leaderboard ranks TechCrunch as the No. 1 source of breaking tech news online, followed by AOL’s Engadget.*
*TechMeme Leaderboard, Sept. 28, 2010
TechCrunch will remain headquartered in San Francisco, CA, as a wholly owned AOL unit. Deal terms were not disclosed.
Consolidation it is , and continues.
JZ
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